MONDAY RADIO COMMERCIAL SMACKDOWN: Verizon's Push-To-Talk

Dave Corey contributes this horrible spot, along with an explanation:

Every time I hear this I ask myself if Verizon just pooped on their product. To me this commercial says, "Thank God that pest is off the Verizon push-to-talk; now we can get some work done." That's what I'm hearing. You?

Yep, that's the message Verizon is paying to advertise: "Lower your company's productivity today with Verizon's Push-To-Talk."

WHAT WILL GO WRONG AT 11:59AM EST TODAY?

Something always goes wrong when I launch a big new project via Internet. At 11:30AM EST today, we're supposed to open registration for my annual Radio Copywriting Masters class. We've tested and retested the system....Gustavo is on alert, just in case....

Hope you're one of the 12 brave, ambitious, dedicated copywriters to join me for 3 intense days in January.