MONDAY RADIO COMMERCIAL SMACKDOWN: Casino
Who is this woman supposed to be?
Why is she shouting & grinning?
To whom is she speaking?
Is she unbelievably stupid, or is she stupidly unbelievable?
A successful radio commercial needs to have a single Core Message — the one thing you want the targeted listener to hear, to understand, and to remember. Let's see how many different messages (regardless of how lame) they try to squeeze into this one spot:
• Over 3,500 slot machines
• They name 3 of the new slot machine games. ("Hey, Marge! Grab your hat, we've got to get over to San Manuel Indian Bingo & Casinos. They've got a new slot machine called 'Real Winners!' ")
• The slots area is newly expanded.
• Smoke-free room
• Another new slot machine name: "Cash Wheel"
• Penny machines
• An area for "classic games" (complete with examples)
• "A complete gaming, entertainment and dining experience"
• The poker room has been remodeled.
• High stakes bingo
• Live entertainment
This is the kind of radio commercial that gives bad advertising a bad name.
Labels: bad radio commercial, radio commercial copywriting, radio commercial critique
posted by Dan O’Day | 12:05 AM
4 Comments:
Aw, c'mon Dan! It makes me want to have a Complete Gaming Experience! ;-)
Just as long as you remember to enjoy a complete dining experience while you're there.
As long as the complete driving and parking experience beforehand doesn't p**s me the h**l off.
"Slot-tastic!" caught my attention. I thought HE was referring to HER.
LOL
~DeVill
Power98
Guam
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