DAN O’DAY TALKS ABOUT RADIO

Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.

Wednesday, August 27, 2008

THE DIFFERENCE BETWEEN MARKETING AND ADVERTISING


Marketing is all about your company.

Advertising is all about the consumer.

If you work in Advertising, do your commercials/ads talk about the targeted consumer? Or do they talk about the advertiser?

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