DAN O’DAY TALKS ABOUT RADIO

Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.

Saturday, August 23, 2008

PIRATE RADIO (American Style)


Ultimately the station didn't succeed, but at least Scott Shannon gave us radio folks a heckuva ride.

To support the illusion of a true pirate operation, their TV commercials were filled with static — and interrupted other, real commercials. That is, they paid real advertisers to allow them to air a few seconds of their commercials, which then would be "hijacked" by the fuzzy, static-y Pirate Radio spots.

The most inspired moment was when they invited listeners to write in with their comments. KQLZ's studio was in Culver City (Los Angeles County), a densely populated business area.

But the recorded announcement instructed listeners to send their comments to "Pirate Radio c/o General Delivery, Catalina Island, California."

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