MONDAY COMMERCIAL SMACKDOWN: STATE FARM — Let's Hope Their Insurance Is Better Than Their Advertising

These geniuses have 30 seconds in which to deliver their sales message, and they squander the first 17 seconds.

HERE COMES THE CLUE TRAIN: The picture you paint in the listener's mind is the picture they will remember. For a few seconds, you pictured some sort of sports team, and then you pictured...nothing.

You certainly didn't picture yourself saving money on auto insurance with State Farm.