MONDAY RADIO COMMERCIAL SMACKDOWN: Finalist - Most Mismatched Voiceover of the Decade
You be the judge:
I'm not trying to embarrass the performer. I sincerely hope that's a beginning voiceover person who was further hampered by lack of competent direction.
But there really should be a law against her saying "fluent in funky."
Labels: radio commercial critique, voiceover
posted by Dan O’Day | 12:05 AM
10 Comments:
The VO has no energy. Sorry if I am stating the obvious.
More suitable for a John Tesh concert...
She inflects up at the end of each sentence.(we all did that, or at least i did) when i started out. Sounds like the voice track was cut first with the talent not knowing that you need to "punch" concert spots. Whoever put it together, should have had her recut. or have been a coach.
No energy at all and when its all said and done I am still confused as to what the heck is going on, is this all one concert or different nights. The production if not done by her was very bad and had nothing to draw me in and make me excited.
Did she just do the VO and someone else did the production, if so, that's is a prod person that needs a day at camp
Tom-E-Lee
Z99.3
MN
sounds to ME like this was a spot that needed all the players on the same page. this talent OBVIOUSLY didnt have any competent direction. She more than likely rec'd a script, some timing cues, and was told to be bright and bubbly. then the audio was given to a producer, probably half a continent away, to use, but with no possibility of getting a recut from the vo babe. so, from a production POV, this spot is amazing! BUT, overall, it wasnt the greatest -- especially for something is big as the LA fair? wow. such is the sad result of our current interweb series of tubes society.
Lenny
at the beach in the 941
"Conversant in country"?
fluent in funky!
Let me guess:
A sales person wrote the copy. A board op or tech produced it. And either the receptionist or an office person or perhaps the sales person voiced it.
The spot has made me "Savvy in Suckola".
The VO gal sounds like me 20 years ago before I learned not to talk at the top of my register! The poor dear busts her cords for 55 seconds and is upstaged by the ending 5 seconds by the guy who sums up all that confusing verbiage.
The person who really gets the blame is the doofus who okayed it for air. Or actually WROTE "poetic in pop".
This is not a good ad.. that is for sure! But the REALLY SAD thing is... I'll bet it's better than 50% of what is on the radio all over the country.
I agree with everyone that she didnt have thr right voice for the ad... but there is NO right voice for this ad. I blame the copywriter. I had an ad here last week that was poorly written and I finally said "I'll re-write it or let you do it in house"
My worst nightmare is to wake up on a MAGNIFICENT MONDAY to hear one of my ads being smacked down! Thanks Dan for doing this!! I know it makes ME think twice before letting that ad leave the studio!
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