DAN O’DAY TALKS ABOUT RADIO

Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.

Saturday, December 27, 2008

PROOF THAT RADIO DOESN'T HAVE TO BE DEAD


This is one of my all-time favorite station promos.

If it doesn't make you smile, that's okay. Just means it doesn't fit your taste or sensibility.

But if it does make you smile — or, as I do, respond with awe at its brave creativity — a reminder: The people who did this 40 – 50 years ago didn't have 1/10 of the production tools available to you today.

All they had was an idea. And a "what if...?" And the desire to find out.

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5 Comments:

Blogger Voice Over Work Out Lounge said...

Brilliant. What an idea -- thanks for the laugh, Dan.

December 27, 2008 at 2:03 AM  
Anonymous Anonymous said...

I love old radio production like that! Truly imaginative. Fun!

December 27, 2008 at 3:46 AM  
Blogger Weav said...

Astounding! This sounds like the sort of thing Steve Allen used to do in his radio days. What a hoot. And it's just as intelligible as the promos I hear on half the SF stations these days...

December 27, 2008 at 8:46 AM  
Blogger S!ick said...

Thanks...reminders like this cause me to have some hope for the future of radio.

December 27, 2008 at 8:59 AM  
Blogger Jim Walsh said...

At the risk of sounding like I don't get it...


...I don't get it...

December 28, 2008 at 1:47 PM  

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