DAN O’DAY TALKS ABOUT RADIO

Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.

Friday, July 11, 2008

ATTENTION SHOPPERS



Here's a brilliant marketing idea I've had in my files for six years — trying to figure out how to share it with others without offending some people.

I suppose I still might manage to offend someone, but you came here; at least I didn't put this in your email box.

It was forwarded to me by radio programming consultant Jaye Albright.

The accompanying note explained that a sports shop in Germany promoted its grand opening by advertising this offer:

"Get dressed for free, from head to toe, first come first serve. Only condition: come naked."

Not all of the photographs taken during the grand opening were as coyly posed as these. I've thoughtfully decided to shield you from the more interesting — I mean, more graphic — shots.


naked shoppers, guerrilla marketing

By the way, if you think these photos are eye- opening, be sure to come back here tomorrow when I'll post an exclusive, shocking video taken from inside Dick Orkin's Famous Radio Ranch.

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