WONDERFUL SPOT BY A "BEGINNER"
I've created this post for any Radio Advertising Letter subscribers who would like to comment on Hugh McLeod's remark about advertising, the old-fashioned Christmas sales promotion, my secret for writing effective radio commercials, and/or the terrific spot by Terri Beers in the newest issue.
posted by Dan O’Day | 12:36 AM
5 Comments:
Wow. Powerful writing. A lot of impact in a tightly-written package that wasted no words. And it didn't hurt that Blaine underplayed it when he performed--it made the impact that much greater.
I agree with Vance. It is powerful writing... not at all what one would expect from this type of advertisement. I was in the Radio Copywriting Masters class with Terri. It was a brilliant piece of copy then, and it's still a brilliant piece of copy. Excellent job, Terri!
Michael
Very powerful. And no music too! Wow, commercials can stand out from the usual wallpaper that litters the airwaves! Who'd a thunk it?
The problem in our cluster isn't 'thinking outside the box' it's getting the client / sales rep to realize that there are more effective ways to do commercials, and that it's okay for their spot to not sound like every other spot out there.
Great example of qualtiy in radio production!
Live radio drama is NOT dead. Thanks to groups like these. The station I work for [WCLO-AM] has broadcast a special "JPAC Radio Players" show each of the last two Christmas seasons. Beginning with "A Christmas Carol" in 2007 and continuing last year with "It's A Wonderful Life". The performing group also sold tickets to the live broadcast, and we used "On Air" and "Applause" lights from the sides of the stage. While our FM did not carry the live broadcast, community response has been great, our advertisers love it, and I was even priviledged to have a few small roles in last year's show. This coming year, the Janesville Performing Arts Center Players will be presenting "Miracle on 34th Street", and I'm sure all involved will once again have a wonderful time.
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