MONDAY COMMERCIAL SMACKDOWN: Incomparably Incompetent Metro PCS
I wish this was a deliberate parody of bad writing.
Uh, okay. So the challenge is to compare something to a comparison?
Whatever, it's utterly impossible to compare.
They spent 12 seconds — 20% of the commercial time — talking gibberish. Not "Wow, this is so cute and fascinating I wonder where this is leading" gibberish. They devoted 12 seconds to "I don't know what this guy's babbling about, but I'm outa here" gibberish.
The rest of the commercial is a comparison between the advertiser's service and "the other guys.' " Even though comparisons are impossible.
(I'm pretty sure "that hundred bucks goes four times as far" is what one would call a "comparison." Probably the confusion is my own fault, though; I neglected to "brace myself" at the beginning of the commercial.)
They begin by declaring no comparison is possible. They conclude with, "Comparison is over."
Uh-huh.
posted by Dan O’Day | 12:40 AM
2 Comments:
Far too much crap in there. The build up is lame...for anything but a hard sell infomerical. Far too wordy. In fact the whole spot is far too wordy.
Ok, if you had a different voice start it off with don lafontaine doing his movie trailer read to get your attention, then the pitch, perhaps, but the same guy doing a wishy washy delivery? yawn!!!
This whole spot is hard on the brain to digest. The message gets lost in the words and legalese.
It would probably be a better print ad.
My favorite part of the spot is the end (and not because it's finally over) when he says, "...offer is for a limited time, but once you sign up it never expires. So hey, lucky you."
Even though it's part of the throw-away disclaimer, I think that's probably the most compelling part of the spot. But who makes it that far?
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